Nasdaq billboard, Times Square, New York City
Research suggests only 25%* of news sources are women. We want to change that.
The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, spotlights women entrepreneurs advancing fashion industry change on digital billboards. With women receiving only 25%* of news features globally, the campaign amplifies the visibility and increases media representation of women entrepreneurs leading the fashion sector towards a responsible future.
In support of the Sustainable Development Goals, the Conscious Fashion Campaign aims to educate, inform and inspire a diverse media landscape inclusive of women entrepreneurs shaping the fashion industry and society with innovative solutions.
*Global Media Monitoring Project 2020 - 2021 Final Report
As seen in:
“For progress to be achieved it is critical to amplify the visibility of women entrepreneurs driving transformational fashion industry change. Advertising and media are powerful tools that shape societal beliefs and hold an important role in fairly representing women-led solutions that are transitioning the fashion industry to an equitable, inclusive, and regenerative sector.”
—Kerry Bannigan, Executive Director, Fashion Impact Fund
Conscious Fashion Campaign: NYFW February 2022
Nasdaq billboard, Times Square, New York City
Times Square, New York City
Thomson Reuters building, New York City
United Nations, New York City
“We are proud to join the Conscious Fashion Campaign in amplifying the work of these inspiring women entrepreneurs. They challenge the status quo, bring about positive change and carry out the promise of the Sustainable Development Goals.”
—Lucie Brigham, Chief of Office, United Nations Office for Partnerships
