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Good4Fashion

Partner: Informa Markets

Locations: Las Vegas, USA | New York, USA

GOOD4FASHION

Good4Fashion is a program that educates brands and buyers on how to work together towards a more sustainable and conscious future. The program launched in 2019 with over 440 participating Good4Fashion brands between the COTERIE New York and MAGIC trade show marketplaces.

Good4Fashion is led by Informa Markets (a FTSE 100 company), the world’s leading exhibitions organiser with a portfolio comprised of more than 550 international B2B events and brands in 14 specialist markets welcoming 5.8 million attendees across 40 countries, including world renowned COTERIE New York, MAGIC AND PROJECT Las Vegas shows in the Fashion Division.

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“The Sustainable Development Goals speak to Informa Markets’ commitment to sustainability and social responsibility as it pertains to the fashion industry.”
— Tom Nastos, Chief Commercial Officer - Fashion Group, Informa
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COMMITMENT TO ACTION

In line with Informa Markets placing sustainability at the core of business operations and practices, Good4Fashion championed the Sustainable Development Goals to inspire and action progress throughout the fashion portfolio.

PARTNERSHIP

Informa Markets created Good4Fashion in partnership with the Conscious Fashion Campaign, building the program on the four pillars of social responsibility, responsible production, ethical practices, and eco/animal friendly initiatives. Good4Fashion was underpinned by the Sustainable Development Goals framework to highlight fashion exhibitors championing sustainable business practices to retailers in the trade show mobile app, as well as the Buyers Guide.

In addition to the digital platform and brand guide, the Good4Fashion Sustainability Award was launched at the inaugural COTERIE Awards, powered by The Daily.

INDUSTRY ENGAGEMENT

Leading lifestyle figures included Arielle Kebbel, Ashley Haas, Eric Rutherford, Gary Wassner, Igee Okafor, Juana Burga, Kelly Bensimon, Sophie Sumner and brands including Alternative Apparel, AMUR, Daniel Espinosa Jewelry, Dolce Vita, ELK, ecru, MIA Shoes, Saint James and Virgins Saints & Angels.